Hello Camel City Goods Co.Posted February 29, 2012
Winston-Salem, NC - Airtype Studio announces the launch of Camel City Goods Co., a new line of clothing that celebrates the history and iconic landmarks of Winston-Salem.
The first edition of t-shirts from Camel City Goods will feature six unique designs that are well-known Winston-Salem icons or relate to history that has unfolded in the city. A few of the designs included in the first edition include a commemoration of Harry Houdini performing in town, the 100th anniversary of Winston and Salem uniting as one city, Reynolds Battle of the Bands (a tribute to local musicians including Mitch Easter and Ben Folds), and the historical R.J. Reynolds building, the architectural prototype for the Empire State Building.
Bryan Ledbetter, owner of Airtype, said , “This line was built around the history of this city. We wanted to honor and spread awareness of the city, and my way to do that is to make some cool shirts for people to wear, and show their pride in Winston-Salem. And we made the shirts as great as the city – they’re all premium, soft-touch screened vintage fits.” Each shirt comes with a goodie pack of stickers, buttons and a postcard highlighting the backstory. Several garments come with unique accessories such as custom guitar picks for the “Battle of the Bands” and handcuff keys for the “Houdini” tee.
Ledbetter explained his motivation for starting Camel City Goods Co., and his inspiration for the creative direction of the brand.
“Being in Winston-Salem for 12 years, and travelling around the country, this has been my city of choice to settle and raise a family,” said Ledbetter. “I really love this city for the art aspect. It gives me a mini-Soho or Portland-ish vibe. Camel City Goods is just my avenue to pay homage to the city, and landmarks such as the Reynolds Building being the Empire State Building’s prototype immediately came to mind.”
The company’s web site, camelcitygoods.com, has been set up to showcase the garments and stories as well as online orders. In addition to the Camel City line of t-shirts, the online shop will offer several other lines of clothing and accessories produced by Airtype. The company can also be found on Facebook and Twitter as Camel City Goods Co.
Customers are encouraged to visit the site and social platforms to take advantage of special coupons, future releases and contests.
Ledbetter said that the price point for t-shirts is in the $18-24 range, with hoodies ranging from $40-50. He said they tried to keep the prices low, while still ensuring high quality apparel. “It’s not about selling mass quantity, but telling the story,” Ledbetter said. “We hope this is something the city can get behind.”
Initial distribution will be limited to regional boutique shops, but Ledbetter said he is hopeful the line will be picked up for wider distribution. “Even though this line is based on Winston-Salem, this is the type of clothing that will have wide appeal, so I could see Camel City Goods being sold all over the country,” said Ledbetter.